KPI calculators
Free calculators for 20 common business metrics. Each uses the same formula as its KPI Garden guide and opens on that guide’s worked example — change the numbers to see yours. Everything runs in your browser; nothing you enter is saved or sent anywhere.
Sales & Marketing
CAC and CAC paybackWhat you spend to win each new customer, and how many months of margin it takes to earn that back.Open calculator →Customer lifetime value (CLV)Estimate what a typical customer is worth over the whole relationship — in revenue and in gross margin.Open calculator →Subscription CLV and LTV:CACFor subscription businesses: lifetime value from monthly churn, compared with what it costs to acquire a customer.Open calculator →Conversion rate and funnelSee how many visitors become leads, and how many leads become customers.Open calculator →Win rate, deal size and sales cycleHow often you win, what a typical win is worth, and how long deals take to close.Open calculator →Sales velocity and pipeline coverageHow much revenue your pipeline produces per day, and whether it is big enough to hit target.Open calculator →ROAS, marketing ROI and MERThree ways to measure marketing returns — and why they answer different questions.Open calculator →
Finance & Operations
Gross, operating and net marginThree layers of profitability from the same revenue figure.Open calculator →Markup vs marginTurn a cost and a price into margin and markup — or find the price that hits a target margin.Open calculator →Break-evenHow many units you need to sell to cover your fixed costs.Open calculator →Cash runway and free cash flowHow many months your cash lasts at the current burn, and how much cash operations really generate.Open calculator →DSO, DIO, DPO and cash conversion cycleHow long cash is tied up between paying suppliers and collecting from customers.Open calculator →Inventory turnoverHow many times you sell through your inventory in a year, and how long stock sits on the shelf.Open calculator →OEE (overall equipment effectiveness)Availability × performance × quality for a machine or production line.Open calculator →
Customers & People
MRR, ARR and revenue retention (NRR/GRR)How recurring revenue changed over a period, and how much you kept from existing customers.Open calculator →Customer churn and retention rateWhat share of customers you lost — and kept — over a period.Open calculator →Net Promoter Score (NPS) and eNPSTurn 0–10 “how likely are you to recommend” answers into a score from −100 to +100.Open calculator →Customer satisfaction (CSAT)Percent satisfied and average score from 1–5 survey responses.Open calculator →Employee turnover rateTotal, voluntary and involuntary turnover based on average headcount.Open calculator →Cost per hire and offer acceptanceWhat each hire costs, using the ANSI/SHRM formula, and how often candidates accept your offers.Open calculator →