Conversion rate and funnel calculator
See how many visitors become leads, and how many leads become customers. It opens on a worked example — change any number. Nothing you enter is saved.
Lead-to-customer rate
10%
- Visit-to-lead rate
- 3%
- Visit-to-customer rate
- 0.3%
The formula
- Conversion rate = (number who completed the next step ÷ number who could have completed it) × 100
How to read it
Comparing each stage shows where people drop out. Definitions of a lead vary, so keep yours consistent from month to month.
Definitions, a full worked example and common pitfalls are in our guide: Conversion Rates and Funnel Metrics: Leads, MQLs and SQLs.
General information, not accounting, tax or financial advice. Definitions vary between companies — match the formula to how your own systems count.