Sales velocity and pipeline coverage calculator
How much revenue your pipeline produces per day, and whether it is big enough to hit target. It opens on a worked example — change any number. Nothing you enter is saved.
Sales velocity
$2,500 per day
- Pipeline coverage ratio
- 3×
- Rough coverage needed at this win rate (1 ÷ win rate)
- 4×
Rough coverage needed at this win rate (1 ÷ win rate): Assumes the whole pipeline closes within the period.
The formula
- Sales velocity = (opportunities × average deal size × win rate) ÷ sales cycle length
- Pipeline coverage = open pipeline due in the period ÷ target for the period
How to read it
Velocity rises if you add opportunities, win bigger or more often, or close faster. Coverage rules of thumb vary; your own win rate is a better guide than a generic multiple.
Definitions, a full worked example and common pitfalls are in our guide: Pipeline Coverage Ratio and Sales Velocity Explained.
General information, not accounting, tax or financial advice. Definitions vary between companies — match the formula to how your own systems count.